Tips for Making Your Hotel to Be Attractive to Professional Drivers
It is advantageous to own a hotel on the main highway because of the full attention that it gets. Even after utilizing on the various markets you should not leave the untapped market of the professional drivers since they have increased due to the increase of the truck driving jobs. Here are the top ways of ensuring that you attract the professional drivers into your hotel.
Opening 24/7 reception can ensure that you tap into the market of professional drivers. It is crucial to have a schedule of employees who will operate during certain times to ensure that the professional drivers are well catered for even if they’re waking up early.
Having special daytime rates can make your hotel to be a favorite among the long-distance truck drivers. Most of the drivers will only love to take a nap during the day, and it is vital to come up with unique offers for them.
Having a continental breakfast can ensure that you have several guests in your hotel. The drivers love most of their things hot, and it is essential to give them the key to the small pantry to access the cereal, microwave, toaster and other items.
The truck drivers are always looking for areas which have sufficient parking space, and you should always put this into consideration After coming up with the primary ways of attracting professional drivers, you should ensure that you have an advertising plan in place. It is advisable to be creative on your marketing and advertising ideas so that a vast number of drivers gets to know of your business and services and below are some of the best ways to do it.
If you want to get high numbers of professional drivers into your hotel, then the radio advertisements can be one of the best tools. Most of the drivers always switch on their radios and therefore it is easy to reach them, and you can also avoid the prime-time which is expensive and go for the late hours or early mornings to reach your demographics.
You will get more advantages of your marketing campaigns when you develop a deal with the trucking companies and advertise in the rest stops. The drivers will always want dedicated customer care and therefore the need to train your staff so as to offer the perfect service.
Most of the drivers spend long days on the road, and they can be the toughest clients to deal with, and therefore you need to give them attention. The professional drivers are paid well, and if you want to accommodate them in your hotel, then you have to develop the special discounts, rates and ensure that you market appropriately.
Cite: try these out